The Recycled-Content Materials Marketing Program was created by the California Integrated Waste Management Board (CIWMB) to increase the understanding of and commitment to using specific recycled-content products. These products include:

• Recycled aggregate
• Tire-derived aggregate (TDA)
• Rubberized asphalt concrete (RAC)
• Organic materials

The campaign is multifaceted and includes the following elements:

CIWMB staff are meeting with elected officials and staff across California to discuss the benefits and uses of recycled-content materials. If you are interested in participating in an information-sharing briefing, please contact Jon Myers with the CIWMB Office of Public Affairs at jmyers@ciwmb.ca.gov or (916) 445-1296.

A key component of the program is the placement of advertisements in publications that are read by elected officials and staff who make product purchasing decisions for cities and counties. The ads series includes four ads that highlight the recycled-content products promoted by the program. Select any of the images below to download a PDF file (200-350 KB).

A brochure that highlights the benefits and uses of each material is also available. Select the image below to download a PDF of the brochure. (1.6 MB)

A short video featuring the products and their uses around California is being developed. Please visit this site for more details on the video at a later date.

For information on the program you can contact Jon Myers with the CIWMB Office of Public Affairs at jmyers@ciwmb.ca.gov or (916) 445-1296.

For product-specific information please visit the Recycled Products Information page.

Visit us at a later date to hear about our media relations activities.

Visit us at a later date to find out what events our program is participating in.